Alpha Meals

Organic Dog Food Line Seeks Branding Solution

Issue:

Alpha Meals is a natural organic dog food line that caters to healthy conscious dog owners. Alpha Meals is based in New York and were seeking a clean modern brand package.

Solution

Since we are also located in New York we had a good sense of their local customer profile. Our designers created numerous brand identity mock-ups that communicated Alpha Meal’s brand messaging. In conjunction with the client we settled with a simple orange and black color scheme that conveyed a modern urban feel.

Once we settled on the final logo design, we proceeded to complete the entire branding package for Alpha Meals.

Take-away:

As dog owners we had a passion for Alpha Meal’s concept and product line. With our brand strategy Alpha Meals was able to communicate a consistent brand message across all platforms. The design package all started with a powerful Alpha Meals logo design that transcended the brand to the next level.