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Bridget Kelly is a Grammy winning singer and songwriter from New York City who has collaborated with music superstars like JAY-Z, Kendrick Lamar and Kelly Clarkson. She has built a loyal following with her music and she was looking for new ways to engage her audience on social media.
Advican developed a social media strategy meant to engage her fans, share personal interests and promote her new album. We outlined an 8-week content production plan based on new campaign concepts, weekly themes and daily posting ideas. Then we developed a custom sales marketing funnel to outline the process to convert potential fans into music buyers.
