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FastBreakPlay.com is the hottest online basketball manager game on the web. The game has been experiencing exponential growth since its beta launch in May 2014. FastBreakPlay.com is a global online game with a large user base from Southeast Asia. FastBreakPlay.com was in search of a social media agency that could manage and grow its social media exposure.
After our brand analysis we determined that Facebook was the ideal platform to reach the game’s current users while building brand awareness. We developed a social media calendar based on weekly themes of topics for content distribution. Our dynamic content strategy was designed to encourage social engagement with daily content including posts, videos, designed graphics, polls and NBA trivia.
