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GetAbstract.com is the worldwide leader in business book summarization. The company was seeking a business development presence in New York to negotiate publishing rights and develop new revenue streams.
John Hernandez of Advican was hired to serve as Director of Business Development in the vital New York office. John was responsible for business development in the lucrative U.S. publishing market which included negotiating publishing rights, securing corporate clients and developing new revenue streams.
During his 3 year tenure John was able to secure over $1.5 million in new business as well as myriad of publishing rights from major U.S. publishing houses. John instituted new revenue streams including publishing membership subscription programs.
In addition John spent some time working in the company’s headquarters in Lucerne, Switzerland to coordinate global business development efforts.
John’s successful business development efforts during the start-up phase of the company was instrumental in turning GetAbstract.com into the leader in the business summarization publishing market.
