MamaBlack Maternity

Fashion Line Seeks Assistance In Bringing Their Products To Market

Issue:

In 2005-2010, start-up fashion business, NYC Fashion Loft, LLC was seeking to penetrate the lucrative maternity denim market and needed a turnkey solution for product development, distribution and marketing.

Solution

John assisted NYC Fashion Loft in launching what became a popular maternity jeans brand named Mama Black.

John was responsible for all aspects of product development, manufacturing and marketing including developing the business, procuring fashion designers, sales reps, fulfillment center and manufacturing. John negotiated a $250,000 credit line with a China manufacturing plant to produce the goods and ship to New York.

John secured distribution for the Mama Black maternity jeans line in over 150 stores in the U.S., Canada, Europe and Australia. Through John’s efforts, Mama Black Jeans was featured in Fit Pregnancy Magazine and was voted “Best Fitting Maternity Jean” in 2007.

Take-away:
John was able to start a popular maternity fashion line, leverage his extensive manufacturing experience, set-up a robust distribution network in over 150 retail outlets, negotiated payment terms and implement a successful marketing campaign. John’s international business experience was vital when starting this fashion company, especially the ability to negotiate a credit line with the overseas manufacturer and securing distribution.