In 2005-2010, start-up fashion business, NYC Fashion Loft, LLC was seeking to penetrate the lucrative maternity denim market and needed a turnkey solution for product development, distribution and marketing.
John assisted NYC Fashion Loft in launching what became a popular maternity jeans brand named Mama Black.
John was responsible for all aspects of product development, manufacturing and marketing including developing the business, procuring fashion designers, sales reps, fulfillment center and manufacturing. John negotiated a $250,000 credit line with a China manufacturing plant to produce the goods and ship to New York.
John secured distribution for the Mama Black maternity jeans line in over 150 stores in the U.S., Canada, Europe and Australia. Through John’s efforts, Mama Black Jeans was featured in Fit Pregnancy Magazine and was voted “Best Fitting Maternity Jean” in 2007.