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In 2010, Playboy Golf was seeking to promote its first-ever Celebrity Golf event during Super Bowl week in Miami. Playboy Golf needed a partner that could connect it to marquee NFL athletes while promoting its events through social media.
Advican was able to round up a large group of marquee NFL players to attend the evening party at the Sagamore Hotel in Miami and attend the Celebrity Golf Tournament the next day. In order to capitalize on the immense popularity of Super Bowl week, Advican secured PlayerPress.com to serve as the media partner and have a media center at the Beacon Hotel in Miami. PlayerPress.com conducted nightly video interviews with many NFL players while streaming the content on their websites, YouTube, Facebook, Twitter and PlayerPress.com.
