PlayerPress.com

Player Press Contracts Agency Social to Manage Daily Sports News Wire

Issue:

PlayerPress.com, a sports media platform, publishes a daily online sports news wire. Player Press was seeking a turnkey editorial solution to manage the contract editorial staff as well as the daily editorial output.

Solution

We have an on-demand and experienced team of editors. Plus we have a passion for sports. So we set forth an editorial strategy to focus on the most popular sports. A critical component to the strategy was to write the articles keeping with SEO principles and Google News algorithms. In order to capture the attention of the audience it was our mission to choose sports topics that other major sports portals were not covering. Our editorial strategy was to differentiate Player Press’s editorial coverage from the competition.

Take-away:
We continue to manage the daily editorial output at Player Press. Not only do we write the sports articles but we work with Player Press’s professional athlete clients in crafting blog messaging. As sports fans it’s a pleasure to be involved with Player Press.