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Player Press, LLC, a sports media company that develops inspired sports publishing properties. The company was seeking to create a new sports memorabilia concept, secure pro sports licensing and setup distribution.
John Hernandez of Advican leaned on his past publishing experience and developed a new innovative sports memorabilia concept named the Sports Flip Book. John secured the commercial license from NASCAR, Inc., and negotiated the terms for a licensed book, “NASCAR Flip Book,” a product that he created.
John negotiated the terms with the off-shore manufacturer to produce the licensed product line. John developed a wholesale distribution network by negotiating with book distributors and retailers, including Kmart and Auto Zone.
