John Hernandez of Advican is a renowned sports marketer with extensive contacts across professional sports. John proposed an opportunity to penetrate the lucrative sports travel market. John was able to conceptualize an innovative sports group travel program that was based on memorable experiences across all major professional sports. The goal was to go beyond the normal sports travel program and deliver a unique experience that no other travel company offers. Some of the elements include VIP event access, socializing with professional athletes, exciting excursions and all this while experiencing the event through the local fan’s perspective.