Why we launched a sports business newsletter

John Hernandez

John Hernandez

At Advican, I get to work on my two passions in life including the business of sports and serving as a consultant for small businesses. On the sports side through our firm Agency Athlete we have consulted on a wide range of exciting projects over the years. These projects span from sports technology, mobile, social media, marketing, online gaming and daily fantasy sports. I also get to live out my dream in being a certified NFL Agent that manages a roster of professional athletes.

Working in the highly competitive business side of sports requires you to have an edge. For that reason, I have a list of media sites, blogs and social media personalities that I read on a daily basis. It is important for me to stay on top of the latest trends in the industry. Not only to spot opportunities but to be well-rounded in the future direction of the overall sports business.

Each day I come across great content that spurs ideas and innovation in my own work. As a result this translates to more opportunities for our corporate sports marketing and professional athlete clients. The other day I was thinking it would be great to share this content with other sports business executives and anyone interested in the business of sports.

So with that LeadLetter was born! LeadLetter was conceived to provide a free weekly global intelligence report on the latest emerging trends in sports, business, social media, marketing and technology.

At LeadLetter we curate invaluable content from a wide range of highly regarded sources to give people the leading edge in the competitive business of sports. We cover the latest sports industry news, technology, events, job openings and much more. Our weekly content curation across the entire global sports business landscape will keep you educated while saving time and money.

Ultimately we created LeadLetter to provide the sports business community a one-stop destination for the latest trends in the industry. So check it out and subscribe to our free weekly newsletter. Get our Sports Agent Guidebook for FREE when signing up.

John Hernandez serves as the CEO and Senior Business Consultant of Advican, a boutique consulting firm helping small businesses reach their full potential. John has over 20 years of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs. John is also a certified NFL agent that has negotiated millions in player contracts. Follow John on Twitter @playerceo